It was started as a fun project, we didn't really take it seriously back then. Our initial goal was simply to feature only Indonesian's fashion where lots of people are taking their daily outfit pictures and put the hashtag #ootd whether they realise the real meaning of it or not. Back then we saw that there weren't so many place for Indonesian to share their fashion or get inspired yet unless they are fashion bloggers. While instagram trend is booming and everyone is using it.
Now, we have become one of the largest Indonesian's street-style fashion community with followers around 40K+ and still growing. It's been a great time, we get to meet and know lots of fashion people. The majority of our followers are mostly Indonesian coming from different backgrounds, cities, cultures and they are fashion bloggers, fashion enthusiasts or other fashion industries that are here to inspire and to get fashion inspirations from the others as well.
We hope that what we're doing here can really inspire people and help Indonesian fashion community to grow bigger and better. If you guys are fashion bloggers, don't hesitate to drop your link down below the comments so we and other readers can find your writings.